The Maharaja of Corporate Golf Tees off in Chandigarh
-Volvo Auto India launches ‘Volvo World Golf Challenge’ at the Chandigarh Golf Club on June 2nd, 2012
-The flagship event debuted in India earlier this year under a strategic partnership with PGTI
New Delhi 29th May, 2012: Swedish luxury carmaker Volvo Auto India brings the Maharaja of corporate golf ‘Volvo World Golf Challenge’ (VWGC) to India in 7 cities – New Delhi, Mumbai, Chandigarh, Coimbatore, Hyderabad, Kochi and Pune. The first Tee off is in Chandigarh, at the Chandigarh Golf Club on June 2nd, 2012. The tournament, which will follow PGTI Players Championship, will see top amateurs from the corporate and industrial world competing.
-VWGC India 2012 season (June – November) to include 7 cities – New Delhi, Mumbai, Chandigarh, Coimbatore, Hyderabad, Kochi and Pune
-2 winners from India to play at world final in January 2013
-Winner of each tournament will be entitled to an exclusively created trophy, which is a work of art by blown glass artist Atul Bakshi
Expressing his excitement, Sudeep Narayan, Marketing & PR Director, Volvo Auto India said, “When we joined hands with PGTI earlier this year, we had envisioned a world-class golf season with VWGC in India. Nothing could give us more pleasure than seeing this dream translate into reality. Golf is an integral part of targeting top 5% high net-worth individuals in India and our global platform of VWGC is an effective tool for engaging with customers and prospects as an extension of the ‘ Designed Around You’ strategy.”
“An added attraction to this tournament is the winner’s trophy. Each trophy is a hand-made work of art by enormously talented blown glass artist Atul Bakshi. Atul’s creation beautifully cascades Volvo’s Scandinavian style and design elements.” He added.
Trophy designer and blown glass artist, Atul Bakshi, said “It is indeed a privilege for me to be associated with a company like Volvo Auto India, which truly understands my Scandinavian style of art. I am honoured to be presented this opportunity by Volvo to showcase my work in India and at such a prestigious platform. I could not have asked for a better source of inspiration than Volvo itself.”
Volvo Auto India will be the Official Automobile Partner for all PGTI-sanctioned professional events this year.
Facts about Volvo Auto India:
Volvo Auto India is a luxury car company in India, a gigantic, fast-growing market and one of the most competitive in the world. Volvo Auto India established its presence in India in 2007 and since then has worked intensively to market the Swedish brand. With a corporate office in Gurgaon, Volvo Auto India opened its first dealership in March 2008 and currently markets its products through its dealerships in New Delhi, Mumbai, Chandigarh, Coimbatore, Hyderabad, Kochi and Pune. Volvo currently sells four premium models in India – luxury SUV Volvo XC90 and Volvo XC60 and luxury sedans Volvo S80 and Volvo S60.
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