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Loading ...Company Release Tuesday, February 7, 2012 – Philippines: Expanding its network in the South East Asian region Royal Enfield recently established 2 new dealerships to address this growing market, namely in Philipines and Malayasia. These markets despite not having seen much of the classic british retro motorcycles definitely do have a significant affiliation to these machines which led the 2 new dealers to take up this initiative in this region.
Hardcore Brothers Motorcycle Customs, Inc. headed by Jimmy Barinaga, launched the British motorcycle-icon branded “Royal Enfield” with the participation of Castrol Oil at the Roadhouse Bar, SM by the Bay in Pasay City in the Philippines. Castrol is the official lubricant of Royal Enfield motorbikes in the Philippines. Categorizing it specifically as a “retro” or “classic” machine, Barinaga is hoping that the four variants of the Royal Enfield that are being launched in the Philipines namely the “Electra EFI deluxe, Classic Battle Green/Desert Storm, Classic 500 and Classic Chrome” will mesmerize two-wheeler fanatics who want to ride back to memory lane with old-school styling.
Malaysia: Leisure and Adventure riding/motorcycling, especially on high-powered motorcycles is not new to Malaysia. The enthusiasts and the riders are many in number and can be seen almost everywhere, riding out on weekends in company of likeminded enthusiasts. Motorcycle Clubs are also increasing their membership numbers and accommodate more enthusiasts into this lifestyle. Motorcycling activities is often organized and almost every month there will be big events involving high-powered motorcycles. Indirectly, the existence of such events, the motorsports industry and tourism can be boosted interdependent again.
Having a deep sought interest in the motorcycling lifestyle, especially around adventure and leisure riding, The Big Bike Shop in Puchong, Malaysia has been operational since December 2009 and have been instrumental in contributing to this lifestyle. They have emerged as one of the key industry players in less than 5 years. This year they add to their range of motorcycle offerings the Royal Enfield Classic motorcycles which would appeal to the enthusiasts and riders.
Thus with these 2 new dealerships, Royal Enfield has established quite a foothold in this market earlier dominated by a different riding lifestyle and culture. Over the next few years Royal Enfield expects the dealer network in this region to grow and add to its brand presence this part of the globe.
About Royal Enfield: Royal Enfield Motorcycles has been a pioneer of powerful four stroke technology in India since 1955. It is one of the oldest motorcycle companies in the world and is a division of Eicher Motors Limited. With its manufacturing base in Chennai, India, the company offers a variety of models catering to the needs of the traditional segments, the enthusiasts, the leisure bikers and the urban youth. Royal Enfield brand stores allow for pre-purchase product experience and intimacy thereby offering a unique motorcycling experience to all customers by bringing to life integrated brand values. Including Navi Mumbai, there are in all 11 brand stores, across the country, in addition to 160 dealerships.
Royal Enfield’s line-up includes the Bullet 350 UCE, Bullet Electra UCE, Classic 350, Classic 500, Electra EFI and the Thunderbird Twinspark. Internationally its motorcycles are exported to over 30 countries across the world including the USA, Japan, UK, several European countries and the Middle East. Royal Enfield is the only motorcycle company to be certified with the coveted ISO-9001 and ISO-14001 ratings for Quality and Environmental systems.
Royal Enfield also organizes and supports many enthusiast activities, events and rides across the country, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the country and the Himalayan Odyssey, the largest motorcycle ride over some of the toughest roads and highest mountain passes in the region of Himachal and Ladakh.
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