One Thought; One Feeling; One love for the Royal Enfield.
Company Release Sunday, April 3, 2011: Starting 2011 the FIRST Sunday of April came to be celebrated as the ONE RIDE day where Royal Enfield owners all over the world were encouraged to take their motorcycles out and ride. This year the ONE RIDE took place on the 3rd of April and was celebrated across the world. This celebration is in line with Royal Enfield’s philosophy of promoting the adventure and leisure riding under its ‘keep riding’ initiative.
Although each rider could have his or her own individual ‘One Ride’ Royal Enfield encouraged them to either start the ride from any of their Brand Stores/Dealership/Distributor or Service stations or end at them for an easy count. Special ONE RIDE commemorative stickers and cloth patches were distributed amongst the riders who proudly adorned their bikes, helmets and jackets with these memorabilia. Even if the riders were not able to join any of the ONE RIDE celebrations they were inspired to still take out their beloved Royal Enfield on this day and show the chrome and the polished tank some sunlight and ride.
This was a ride for camaraderie and unity where the roads came alive with the distinct thump of Royal Enfield machines. The event became big with the support of all riders and enthusiasts who came forward and joined in the celebrations.
Perhaps one of the largest celebrations of the ONE RIDE was on home ground in Chennai. Over 140 bikers assembled at the Besant Nagar beach to celebrate the ONE RIDE. This ride was to start from Besant Nagar to Mahabalipuram and then to ‘The Farm’ a resort on the OMR where riders were treated to some good off-roading fun. A scrumptious breakfast and loads of chit chat session later all the riders dispersed for home. Live tweets were done during the ride from our official channel as well as some enthusiasts who were there on the ride. The CEO of Royal Enfield Dr Venki Padmanabham was one of the prominent riders in the group.
Confirmed reports of the ONE RIDE from many other locations across the country started pouring in throughout the day and kept coming till the next few days. Major rides happened at places like Ambala, Gurgaon, Delhi, Jaipur, Bikaner, Udaipur, Chandigarh, Agra, Lucknow, Muzzafarpur, Patna, Allahabad, Deoria, Kolkata, Hyderabad, Ranchi, Vizag, Bangalore, Mangalore, Mysore, Madikeri, Cochin, Kottayam, Nasik, Indore, Bhopal, Kolhapur and Goa.Mumbai Pune witnessed one of the largest gatherings of people as 150 odd riders ride from Mumbai, Nerul and Pune to meet up at Lonavla for a brunch session at a motoring theme Cafe. Live tweets were done from the ride be an enthusiast who went along.
Internationally the ONE RIDE was also celebrated and riders rode out at following locations. Photographs and live tweets were sent in from some of these locations also
More news is still coming in and at last count the total number of riders who celebrated this day across the world could easily run into 4000 plus.
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