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apé truk LAUNCHED IN INDIA – THE COUNTRY’S FIRST INTERNATIONAL PICKUP
June 26, 2008: In keeping with Piaggio’s tradition of providing transportation solutions to meet the critical and rapidly evolving needs of the Indian market, Piaggio has just launched its apé truk to effectively partner the new generation of entrepreneurs in the country. Having carefully studied the lower end of the LCV market which is going through a major upheaval in India, Piaggio recognized that there was an urgent need for a sub 1-tonne pickup that would economically and
efficiently fill the gap between the lower end of the LCV category and the larger 3-wheelers currently available in the market. The solution that Piaggio has offered is the apé truk – India’s only international pickup in the sub 1-tonne 4 wheeler category. With its sleek Italian styling and contemporary ergonomically design, the apé truk is yet another winner from the house of Piaggio – the brand that has become synonymous with leadership in.
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