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Mahindra launches Alfa Plus, a longer deck variant of its 3 Wheeler Alfa Load Carrier

• Enhances the value proposition for its customers
• Equipped with longer wheel base, increased engine torque and improved transmission
• Strengthens its 3 wheeler load product portfolio

May 7, 2012, Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced the launch of the Alfa Plus, a longer deck variant of its 3 Wheeler Alfa Load carrier. Developed to enhance the value proposition for its customers, Alfa Plus has been designed for intra-city load transport, especially suited for the Captive segments like the distributors of mineral water, gas cylinders and consumer goods. It is equipped with class leading features – be it a longer wheelbase or an ergonomically designed, comfortable and spacious cabin while having a powerful engine and excellent mileage too.

With the longest cargo box in its class, the Alfa Plus offers a 20% increase in carriage of load volume in every trip, thereby increasing earnings for its customers. While a bigger wheelbase adds to the vehicle’s stability thereby offering a smoother ride and increased safety, the ergonomically designed spacious cabin offers a fatigue free long distance drive. What’s more is that the Alfa Plus comes with a robust transmission, having improved the gear box life by upto 20%, more power with an increase in engine torque by 8% and an increase in clutch life by 50%. Further, with the tagline ‘Bade Fayde ke liye Bada Alfa’, the Alfa Plus offers to its customers a higher load carrying ability as well as lower operating costs. This product will roll out from M&M’s plants at Haridwar and  Zaheerabad.

Speaking on the launch of the Alfa Plus, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd., said, “With the launch of the Alfa Plus we have significantly enhanced the value proposition for our customers and hence strengthened our 3W load product portfolio. This product is specially designed to cater to the needs of captive segment businessmen and traders and will make transportation of voluminous cargo easier. ‘’

About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

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