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• Ford India sold more than 7,500 vehicles in May in combined domestic wholesales and exports amid challenging market conditions
• Ford India exported 1,693 cars in May; Exports this year are up 54 percent compared to 2011
• Ford India aims to tap into increased demand for diesel cars with added manufacturing capacity
NEW DELHI, India, 1 Jun, 2012 – Ford India maintained steady sales in May with 7,729 domestic wholesale and export vehicles sold, despite increasingly challenging market conditions, including a petrol price increase this month and high interest rates, both of which have affected consumer confidence.
Ford India’s exports are up 54 percent this year, with 11,224 units exported since January, including 1,693 cars exported in May. The company exported 7,281 cars from January to May 2011. Ford India now exports to 35 international markets.
Ford India sold 6,036 wholesale units domestically in May this year, compared to 7,046 in May 2011.
“Despite the challenging market conditions, Ford is confident in the long-term future of the automotive market in India. We will continue investing to expand manufacturing and retail capacity in order to bring more great value-for-money, fun-to-drive, fuel efficient vehicles to India,” said Michael Boneham, president and managing director, Ford India.
“We are working to offer more diesel vehicles to keep up with increased demand. We have increased capacity at our Chennai Engine Plant to 340,000 engines with an investment of USD 72 million that will be commissioned very soon,” Boneham added.
Amidst the tough market conditions, Ford India welcomed record numbers of customers into dealerships during its one-day-one-night Midnight Sales event on May 13, when all its showrooms remained opened from 8 AM till midnight and offered customers the opportunity to shop for a car at their own convenience with attractive offers on all Ford cars.
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About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Ford Classic, Endeavour and the recently launched All-New global Fiesta.
Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 10,000 hard-working, dedicated men and women.
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