Thu, Mar 3, 2005: Anything Karega! Capturing the spirit of the car that never says no, Ford Fusion has 6 weeks of fun planned with the “Wanna Go on a Wild Trip Contest” across Delhi, Mumbai, Bangalore, Chennai and Hyderabad. In Chennai, the promotions will be on at Mayajaal, Spencers, Abirami Mall, Globus.
“Announcing the Ford Fusion – Wanna Go on a Wild Trip Contest, Vinay Piparsania, Vice President Mktg, Sales & Service, Ford India said, “For progressive and contemporary families wanting the most out of their urban lifestyle, the Ford Fusion offers an appealing combination of an SUV and a luxurious sedan, all in one model. The bold looking Ford Fusion is a car like no other. Its toughness, versatility and space lets one enjoy urban life to the fullest. A trip to the wilderness as a prize for this contest symbolizes the spirit of the Anything Karega car.”
He added, ‘The Ford Fusion – Wanna Go on a Wild Trip Contest gives winning families an opportunity to bond, spend time, travel and have fun together at amazing locations” The contest is being held at multiplexes & malls across cities frequented by families during weekends. The Ford Fusion, India’s first Urban Activity Vehicle will be on display to give families a “touch and feel” experience of the “Anything Karega” car. Exciting moments are promised, and families can have their photograph clicked with the Ford Fusion against a brilliant wilderness background. They can take home a special print of this photograph as a keepsake of happy times together. Nokia in association with Ford will let families experience its new “Print Technology” by clicking these photographs through Nokia photo phones and take instantaneous prints.
Mr. Gautam Advani, Multimedia Business Director, Nokia India said “Nokia believes in enriching the user’s experience by enabling him to edit, print, share and store clicked images. We are delighted to be a part of the campaign that promotes the responsible use of imaging phones.”
Test drive contest forms for the “Ford Fusion – Wanna Go on a Wild Trip Contest” will be available at these venues for families to fill details and experience driving the Fusion. At the end of 6 weeks, winners will be announced via a lucky draw when One winning family gets 4 tickets for a 4-day/3-night trip on a South African Safari and three families will win a 3 day/2 night trip to a Wild Life sanctuary in India.
Ford is set to revolutionize the passenger car industry in India with the Ford Fusion. Positioned as an Urban Activity Vehicle, the Ford Fusion is a globally renowned car designed to enable families embrace city life with confidence. The interiors are people-focused, spacious and practical, with high seating for greater visibility; while on the outside, Fusion’s tough on-road presence is confident, protective and compact. It is the fusion of these attributes that inspired the vehicle’s name – Ford Fusion and the proposition of “Anything Karega” embodies the spirit of the active family keen to explore and enjoy life.
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