• Ford India brings back its hugely popular ‘Midnight Sale’ on Sunday, May 13 with exciting offers for customers
• Ford India dealerships across the country will remain open from 8 a.m. to midnight to encourage customers and their families to come and experience Ford cars
• Besides exciting offers, customers also stand to win assured gifts on all Ford cars purchased on the day
NEW DELHI, 11 May, 2012 – In its efforts to live up to the brand promise of Go Further, Ford India is bringing back the hugely successful and unique one day event ‘Midnight Sale’ in all its showrooms across 123 cities nationwide on Sunday, May 13, 2012. All Ford dealerships will remain open till midnight and conduct business for extended hours, offering customers the unparalleled convenience of ‘car shopping at leisure’ yet again.
Taking its relationship further with its customers in India, Ford India is offering special schemes to all customers booking their cars during the ‘Midnight Sale’ as they enjoy the car-buying experience at Ford dealerships at their convenience. Customers will also stand to gain from special interest rates and offers along with assured gifts with the purchase of every new Ford vehicle.
“At Ford India, we are committed to innovate with not only our products but also the entire shopping experience of our customers. This uniquely designed ‘Midnight Sale’ is an initiative to make the car buying experience a more convenient and rewarding one for our customers while allowing them more flexibility,” said Nigel E. Wark, Ford India’s executive director, Marketing, Sales and Service.
Besides offering a significant opportunity for savings and special interest rates on the Ford product range, the ‘Midnight Sale’ will also provide customers who book a car with a chance to win assured gifts such as LED TVs, Camcorders, Touch-screen Mobile Phones and DVD Players worth upto Rs 2 crore. .
“Through this event, Ford in India is aiming to create an exciting retail experience and give them an additional reason to come and experience the joy of driving a Ford car,” Wark added.
At the Ford dealerships, specially decorated for the occasion, customers will also be invited to engage in conversations on online social forums (www.facebook.com/fordindia and www.twitter.com/fordindia) and share their ONE Ford experience as they become part of a much larger Ford community.
Ford India maintained its robust sales momentum during April 2012, reporting sales of 9,569 domestic wholesales and export units for year-on-year sales growth of 13 percent. The company’s sales and service network includes 230 outlets in 123 cities. The company plans to add several more sales and service outlets by end of this year.
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About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Fiesta Classic, Endeavour and the recently launched All-New global Fiesta.
Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 10,000 hard-working, dedicated men and women.
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