-All New Motorcycle redefines benchmarks in the 100cc segment.
New Delhi, 8th April 2006: Bajaj Auto Ltd, India’s premier two-&-three-wheeler automobile company today introduced the “Platina” which is all set to redefine current benchmarks in the highly competitive 100cc motorcycle market.
At first glance, the most striking thing about the new Platina is its unique styling. The new Platina in gleaming Platinum silver colour comes with sleek chrome graphics, chrome streaked blade design side panels, matt finish black silencer with chrome heat shields to turn heads around. The Alloy wheels, the annular chrome rings housed in a sporty console with the graphite-tint engine and transmission complete the stylish package. The MFR lens and clear lens blinkers further makes the world glow. This is certainly an exclusive package that overshadows other options.
The Platina further has the best of technologies to ensure superior comfort and performance. The motorcycle comes with the unique SNS suspension and ExhausTEC engine, to deliver class leading 8.2 bhp power and extraordinary mileage of 108 kmpl (under standard test conditions).
Speaking on the occasion, Mr. S Sridhar, VP Marketing (Two Wheelers), Bajaj Auto Ltd said, “The launch of Platina will redefine current standards & will further strengthen Bajaj Auto’s presence in the large 100-110cc segment. Our R&D team has ensured that Platina will delight our customers with superb style, excellent performance and exceptional mileage. This bike has the potential to redefine the consumer expectations and segment volumes for the company. This new launch will certainly help us to continue to outpace industry growth in 2006-07 ”
The base version of the Platina is priced at Rs 34,000/- while the hi-end version with alloy wheels is available for Rs.36,000/- (both ex-showroom Delhi). This package of style, performance and value offers a unique combination to the 100 cc motorcycle customers.
Bajaj Auto is by far the market leader in 150cc+ ‘Performance’ segment of motorcycles with 61% Q4 market share contributed by the Pulsar DTS-i twins and Avenger DTS-i. The Discover DTS-i also leads the 125 cc segment with 45% market share in Q4 2005-06. The Platina joins the highly successful Discover and CT 100 in the 100-110cc class to aim for a dominant share in this segment as well.
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